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IFA Takeaway: How AI in Franchising is Driving Growth, Sales, and Competitive Edge

This week I am continuing to provide some takeaways from a few of the many sessions I attended at the International Franchise Association’s Annual Convention in Las Vegas earlier this month. Google Head of Data Measurement...more

Is it time to Franchise My Business – Part I?

You are an entrepreneur. You created, founded and currently operate a successful and vibrant business. Perhaps customers, family members, or friends are loyal fans of your brand and are approaching you with a request to...more

Part II: More Tips On Using Social Media To Drive Franchise Sales

The female panelists at last month’s Philadelphia IFA Women’s Franchise Network Meeting provided so many great tips on how they utilize social media online to drive franchise sales that we couldn’t fit them into one blog...more

Top Marketing Execs Talk How To Use Social Media To Increase Franchise Sales

Top marketing executives from some of the most popular and growing franchise systems recently spoke at the Philadelphia Chapter of the International Franchise Association Women’s Franchise Network meeting about capitalizing...more

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