Issues to Be Aware of When Seeking Trademark Protection -
Trademarks are valuable tools for businesses since they allow a trademark holder to identify and distinguish its goods from those manufactured or sold by others....more
12/9/2015
/ Advertising Substantiation ,
Corporate Social Responsibility ,
Costco ,
Federal Trade Commission (FTC) ,
Green Guides ,
Likelihood of Confusion ,
Made in the USA ,
Tiffany and Company ,
Trademark Infringement ,
Trademark Registration ,
Trademarks ,
Truth in Advertising
Under the Federal Trade Commission (“FTC”) Act, advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and advertisements cannot be unfair. An advertisement is deceptive if it...more