Erik Tuvey

Perkins Coie

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FTC Proposes Updated Guidance for Influencer and Consumer Review Programs

To encourage transparency and compliance with the Federal Trade Commission (FTC) Act and address current practices and trends, the FTC first published the Guides Concerning the Use of Endorsements and Testimonials in...more

6/1/2022  /  Advertising , Consumers , Disclosure , Federal Trade Commission (FTC) , FTC Act , Guidance Update , Influencers , Marketing , Online Reviews , Truth in Advertising
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