Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more
Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek tailored content, consistently delivered, addressing pertinent topics relevant to their...more
Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's career are as demanding as the first 12 months in the role. Today, Eugene McCormick has the...more
Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success...more
It’s easy to reflect on the most significant moments in your career in retrospect, but understanding and identifying those milestones when they happen can be fundamental to taking the next step in your career journey.
On...more
The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging experience across different industries, roles and geographies.
Eugene McCormick is lucky...more
Marketing and business development functions within the legal world often become synonymous with one another. There are distinct differences in their roles and lessons that law firms can take from the world’s leading...more