This week, the FTC finalized an order settling a complaint alleging that an online fashion retailer blocked negative reviews of its products on its e-commerce site. The penalty: a $4.2 Million fine, 10 years of record keeping...more
At the end of September and beginning of October we spent some extra screen time attending the annual NAD Conference that once again was held virtually in New York. We heard from a number of great speakers, including the Hon....more
Last week we quickly pivoted from watching the 24/7 “Map Show” to spending our screen time learning at the ANA 2020 Marketing Law Conference. It was a great three days in Chicago in our pajamas of educational seminars....more
11/18/2020
/ Business Development ,
Cannabidiol (CBD) oil ,
Contests & Promotions ,
Coronavirus/COVID-19 ,
Digital Media ,
Drug & Alcohol Abuse ,
Food Labeling ,
Influencers ,
Marketing ,
Media ,
Online Reviews ,
Professional Conferences ,
Wine & Alcohol
We are back from the 2018 National Advertising Division Annual Conference: The Truth About Advertising Law – Recent Developments and Best Practices that took place over two days in downtown New York. We heard from the NAD...more
9/26/2018
/ Advertising ,
Chamber of Commerce ,
Federal Trade Commission (FTC) ,
Health Claims ,
Market Research ,
Marketing ,
NAD ,
Online Advertisements ,
Online Reviews ,
Social Networks ,
Technical Conference
We’ve blogged a few times about consumers’ rights to post negative reviews online, and what businesses should know about the Consumer Review Fairness Act (the “CRFA”), but what happens if you are lucky enough to receive so...more
Late last week, the International Consumer Protection and Enforcement Network (“ICPEN”) published three sets of guidelines covering online reviews and endorsements. Why does this matter?
ICPEN is an informal network of...more
7/6/2016
/ Celebrity Endorsements ,
Cross-Border Transactions ,
Disclosure Requirements ,
Endorsements ,
EU ,
Federal Trade Commission (FTC) ,
ICPEN ,
Native Advertising ,
New Guidance ,
Online Reviews ,
Social Media ,
Testimonial Statements ,
Truth in Advertising ,
UK