“Science-washing,” or inaccurately using scientific terms in product marketing to encourage consumption, has become not only a consumer protection issue, but a threat to the reputation and long-term success of brands....more
In 2022, the influencer marketing industry was valued at US$16.4 billion, and that number is expected to grow to US$21.1 billion by the end of 2023. For brands who have not yet taken advantage of marketing through influencers...more
7/11/2023
/ Compensation ,
Confidentiality Agreements ,
Contract Terms ,
Enforceability ,
Exclusivity ,
Federal Trade Commission (FTC) ,
Indemnification Clauses ,
Influencers ,
Marketing ,
Non-Disclosure Agreement ,
Service Contracts ,
Social Media