Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital strategy. Any content you create needs to be designed with optimization in mind so...more
No matter where you are in your legal marketing journey, you can learn new things. Whether you’re brand new to social media or just need some fresh inspiration to ramp up your law firm’s digital presence, take a look at the...more
1/26/2023
/ Analytics ,
Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Marketing ,
Popular ,
Relationship Development ,
SEO ,
Social Media ,
Websites
Video has never been more important and thought leadership is essential for law firms. Combining the two into a blog video blog (vlog) is an ideal way to generate new content while sharing subject matter expertise. That...more
You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing...more
Is your website driving leads for your law practice — real leads that turn into clients?
Generating leads is the number one challenge for most lawyers and law firms....more
1/10/2023
/ Advertising ,
Analytics ,
Blogging Platforms ,
Business Development ,
Client Services ,
Content Marketing ,
Email ,
Lead Generators ,
Marketing ,
SEO ,
Social Media ,
Website Design ,
Websites
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results including return on investment (ROI), to determine whether the campaign was a success....more
1/4/2023
/ Advertising ,
Business Development ,
Content Marketing ,
Content Strategy ,
CRM ,
Marketing ,
Popular ,
ROI ,
SEO ,
Social Media ,
Surveys
Instagram offers multiple options for sharing content: you can post traditional content to your newsfeed, post videos longer than a minute to Instagram TV (IGTV), and post content viewable for 24 hours to Instagram Stories....more
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top and changemakers in the world of legal marketing....more
Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A...more
An important part of how to market a law firm is targeting the correct audience. To do this, you first need to ensure you know who your target audience targets are and understand as much about them as possible....more
Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic...more
With almost 3 billion users worldwide, Facebook remains an all-encompassing platform for personal accounts and business pages alike. Facebook continues to add new features as the scope of social media changes, and always...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
11/23/2022
/ Analytics ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Google ,
Marketing ,
Personal Brands ,
Popular ,
Relationship Development ,
Social Media ,
Thought Leadership ,
Webinars ,
Websites
LinkedIn is a powerful tool for building community, expanding your firm’s brand, and generating leads. The social media platform can help grow your business – but only when used effectively. Here are some of our favorite...more
Getting digital marketing strategies adopted and implemented within a law firm is not without its challenges. According to our Law Firm Digital Marketing Survey conducted in September 2018, the biggest roadblock is...more
The digital, always-connected world has created a new kind of client that bristles at the prospect of waiting and demands convenience. Live chat apps expedite your first contact with potential clients visiting your website...more
If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity....more
Lawyer video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase engagement across your law...more
Most attorneys start out doing their own marketing. As they grow into a small to midsize firm, they may hire one or two people, or outsource a few tasks. As firms continue to grow, however, it becomes increasingly difficult...more
Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog conveys trust, competency, and...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
10/4/2022
/ Advertising ,
Analytics ,
Blogging Platforms ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Facebook ,
LinkedIn ,
Marketing ,
Pay-Per-Click ,
Social Media ,
Targeted Digital Advertising ,
Websites
Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to gain momentum, a PPC campaign can be set up quickly and generate immediate results....more
Sometimes it’s hard to know how to get the most bang for your buck. With so many options for spending your advertising budget, it takes time to learn what’s worth your investment. Facebook itself is complex and its...more
Generally speaking, you want your website content to be as “crawlable” as possible. It’s important for spiders – such as those from Google – to be able to view your site quickly and easily. However, there might be times you...more
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and SEO for lawyers as entirely separate, unrelated tools, you’re...more