James Barclay

James Barclay

Passle

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Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast [Audio]

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out. In this CMO Series...more

9/18/2024  /  Brand , Business Development , CMOs , Content Marketing , Content Strategy , Marketing , Marketing Perspectives
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