While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out.
In this CMO Series...more
Effective Key Client programs can be the defining factor to the overall success of a firm.
In this episode, we delve into the world of Key Client programs and their significance in driving business growth. We have the...more
In this episode of On Record PR, Jennifer Simpson Carr goes on record with James Barclay, CEO of Passle Inc., to discuss content marketing in the legal industry....more
There are very few Chief Growth Officers working within law firms. It's a role that places an emphasis on value, revenue and on the business benefit that marketing and business development can bring.
On this episode of the...more