While social media influencers were showing off pictures from the Amalfi Coast this summer, the Federal Trade Commission (FTC) was finalizing its guidelines regarding the endorsements that paid for their vacations in Italy....more
9/29/2023
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
FTC Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Regulatory Agenda ,
Section 5 ,
Sellers ,
Social Media ,
Unfair or Deceptive Trade Practices
Thank you for reading the September 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss the significant revisions to the FTC's guidelines for endorsements and examine the benefits of design...more
9/29/2023
/ Advertising ,
Celebrity Endorsements ,
Design Patent ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
FTC Guidelines ,
Graphic Designs ,
Graphical User Interface ,
Influencers ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
IP Portfolio ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Patent Applications ,
Patents ,
Policies and Procedures ,
Regulatory Agenda ,
Section 5 ,
Sellers ,
Social Media ,
Software Patents ,
Trade Dress ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Unfair or Deceptive Trade Practices