Those familiar with filing and prosecuting trademark applications in Canada will know that the Canadian Intellectual Property Office (CIPO) has among the world’s most stringent standards for assessing the specificity of goods...more
9/25/2024
/ Batteries ,
Brand ,
Canada ,
Canadian Intellectual Property Office (CIPO) ,
Food Supply ,
Goods or Services ,
Robots ,
SaaS ,
Trademarks ,
Trademarks Act ,
Websites
It is a fundamental principle of trademark law that no business should be able to prevent others from using apt language to accurately describe their goods and services. For this reason, clearly descriptive trademarks are...more
Until just a few years ago, most Canadian brand owners doing business abroad had limited options for protecting their trademarks outside of Canada. They were obliged to file separate applications in each country of interest,...more
Until last year, most Canadian brand owners doing business abroad had limited options for protecting their trademarks outside of Canada. They were obliged to file separate applications in each country of interest, except in...more
Comparative advertising can be a useful tool for marketers. It positions competing brands against each other and helps consumers make better choices. However, there are legal limits to comparative advertising which are set...more
2/22/2020
/ Brand ,
Canada ,
Comparative Advertising ,
Competition Act ,
Corporate Branding ,
Dismissals ,
False Statements ,
Insurance Industry ,
Loss of Goodwill ,
Misleading Statements ,
Pets ,
Trademarks ,
Trademarks Act