The Federal Trade Commission (FTC) recently finalized updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides), which address the FTC’s latest thinking about how the...more
8/4/2023
/ Advertising ,
Brand ,
Copyright ,
Disclosure ,
Disclosure Requirements ,
E-Commerce ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Intellectual Property Protection ,
Marketing ,
Online Platforms ,
Online Reviews ,
Social Media ,
Trademarks ,
Websites
The Federal Trade Commission (FTC) recently announced a notice of proposed rulemaking to expand its “Negative Option Rule” to apply to all recurring subscription programs (Proposed Amendment). The Proposed Amendment would...more
To encourage transparency and compliance with the Federal Trade Commission (FTC) Act and address current practices and trends, the FTC first published the Guides Concerning the Use of Endorsements and Testimonials in...more
‘Tis the season for retailers to set best practices to avoid class actions, regulatory enforcement actions, and competitor claims. Ring in the new year with these top five U.S. advertising and marketing law takeaways.
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12/17/2021
/ Advertising ,
Attorney General ,
Automatic Renewals ,
Class Action ,
Compliance ,
Disclosure ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Policies and Procedures ,
Retailers ,
State Legislatures ,
Subscription Services