With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, and competitor challenges....more
2/23/2024
/ Advertising ,
Artificial Intelligence ,
Consumer Privacy Rights ,
COPPA ,
Corporate Counsel ,
Data Privacy ,
Data Protection ,
Data Security ,
Endorsements ,
Enforcement Actions ,
Excessive Fees ,
Federal Trade Commission (FTC) ,
Influencers ,
Legislative Agendas ,
Marketing ,
Marketing Perspectives ,
Notice of Proposed Rulemaking (NOPR) ,
Online Reviews ,
Regulatory Agenda ,
Regulatory Requirements ,
State and Local Government ,
Subscription Services
The Federal Trade Commission (FTC) recently finalized updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides), which address the FTC’s latest thinking about how the...more
8/4/2023
/ Advertising ,
Brand ,
Copyright ,
Disclosure ,
Disclosure Requirements ,
E-Commerce ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Intellectual Property Protection ,
Marketing ,
Online Platforms ,
Online Reviews ,
Social Media ,
Trademarks ,
Websites
As a society, we tend to admire celebrities, which can greatly influence our desire to purchase the products they promote. A single celebrity endorsement can increase sales by 4% (if not more). Many popular consumer products...more
Another new year approaches, so it’s time for retailers to revisit advertising and marketing law compliance strategies to avoid class actions, regulatory enforcement actions, and competitor challenges. In this Update, we...more
12/30/2022
/ Advertising ,
Consumer Reports ,
Contests & Promotions ,
Endorsements ,
Enforcement ,
Federal Trade Commission (FTC) ,
Influencers ,
Marketing ,
NAD ,
Regulatory Agenda ,
Retail Market ,
Retailers
To encourage transparency and compliance with the Federal Trade Commission (FTC) Act and address current practices and trends, the FTC first published the Guides Concerning the Use of Endorsements and Testimonials in...more
Resolve this new year to avoid advertising mistakes that could result in class actions, regulator enforcement, or competitor claims. Five advertising law takeaways for brand and legal teams to consider for 2020 follow....more
12/13/2019
/ Advertising ,
Best Practices ,
Cannabidiol (CBD) oil ,
Compliance ,
Consumer Review Fairness Act (CRFA) ,
Disclosure Requirements ,
Endorsements ,
Enforcement Actions ,
FDA Warning Letters ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Social Media
Don’t let the new year be ruined by U.S. class actions, regulatory enforcement actions, or competitor claims. Here are five ad law takeaways for brand and legal teams to consider as 2019 approaches....more
11/29/2018
/ Advertising ,
Celebrity Endorsements ,
Consumer Financial Protection Bureau (CFPB) ,
Consumer Review Fairness Act (CRFA) ,
Disclosure Requirements ,
Endorsements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
ROSCA ,
Social Media ,
Subscription Services ,
Truth in Advertising
The Federal Trade Commission (FTC) recently issued more than 90 letters to marketers and their social media influencers warning that influencers must clearly and conspicuously disclose material connections in social media...more