Brands continue to promote sustainable and eco-friendly qualities of their products and services, and regulators are sharpening their enforcement tools in response. Both the United States and European Union took steps in the...more
7/28/2023
/ Advertising ,
Brand ,
Climate Change ,
Enforcement ,
Environmental Social & Governance (ESG) ,
EU ,
Federal Trade Commission (FTC) ,
Green Marketing ,
Marketing ,
Recycling ,
Retailers ,
Sustainability
Brands recognize that consumers value sustainability and continue to promote the green and eco-friendly qualities of their products and services. In fact, a recent study found that, on average, three out of five (64%)...more
Consumers and brands are well aware of the benefits of environmentally friendly products. A recent report found that nearly 89% of brands implementing sustainability initiatives see an improvement in brand reputation....more
Brands continue to build their sustainability and environmental marketing programs in response to consumer demand. A recent report found that nearly eight out of ten consumers are making sustainability-based purchase choices....more
7/22/2020
/ Advertising ,
Best Practices ,
Brand ,
Consumers ,
Enforcement ,
Federal Trade Commission (FTC) ,
Green Guides ,
Marketing ,
Risk Management ,
Sustainability ,
Truth in Advertising