Facing no response from advertisers, both the Digital Advertising Accountability Program (Accountability Program) and the Digital Selling Self-Regulatory Council (DSSRC) referred cases to the Federal Trade Commission (FTC)...more
Claims made in online and print advertising for a real estate and tax lien certificate investing program should be modified or discontinued, the Electronic Retailing Self-Regulation Program (ERSP) recently recommended.
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Animal welfare claims on packaging for Hatfield pork products should be discontinued, the National Advertising Division (NAD) recommended to Hatfield Quality Meats in a recent decision....more
The Federal Trade Commission warned three companies on Sept. 10 that they could not legally advertise that their CBD-infused products can “prevent, treat, or cure a human disease without competent and reliable scientific...more
A cosmetics company can close its eyes on a lawsuit over the marketing of its eyelash products after reaching a $3.25 million deal in a putative class action.
Younique LLC touted its Moodstruck 3D Fiber Lashes as...more
Consumer product reviews were the subject of a new decision from the National Advertising Division (NAD) when it challenged reviews that failed to disclose they were the result of advertiser-provided incentives....more
Considering comparative advertising for the Sonicare DiamondClean toothbrush, a panel of the National Advertising Review Board (NARB) agreed with the National Advertising Division (NAD) that the advertiser should modify...more
Weighed down by the advertiser’s performance claims, the National Advertising Division (NAD) recommended that Weighting Comforts modify or discontinue the express claims for its weighted blankets....more
Nectar Sleep LLC should discontinue “limited offer” advertising claims for its Nectar mattress, the National Advertising Division (NAD) recommended in a challenge brought by competitor Tuft & Needle....more
The National Advertising Division (NAD) slayed “#1 Rated” claims made by TaxSlayer LLC, recommending, in its ruling on a challenge brought by competitor Intuit Inc., that the advertiser discontinue the unsupported message....more
Product disclosures for Owlet Baby Care’s Smart Sock baby monitor should be modified to make clear to consumers the “information-gathering nature of the device,” the National Advertising Division (NAD) recommended in a new...more
Pricing problems will cost Dollar General $1.75 million in a settlement with the Vermont attorney general.
The national retailer ran afoul of the state’s Consumer Protection Act by selling products that were advertised on...more
Sen. Richard Blumenthal (D-Conn.) is calling on the Federal Trade Commission (FTC) to take a closer look at influencers, in a new letter in which he expresses “deep concern” about potentially misleading and predatory...more
Cat litter product claims got messy at the National Advertising Review Board (NARB), with the self-regulatory panel both agreeing and disagreeing with the recommendations of the National Advertising Division (NAD) on appeal....more
The National Advertising Division (NAD) recommended that Procter & Gamble (P&G) discontinue a television commercial featuring a comparative product demonstration performed by former Patriots tight end Rob Gronkowski, after...more
A photographer has filed suit against Clorox and its ad company for copyright infringement, arguing that the defendants made use of her photos far beyond what the parties agreed in the contract....more
Weighing in on a pasta advertising dispute, the National Advertising Division (NAD) recommended that Goya Foods discontinue claims that its Excelsior brand pasta was “Puerto Rico’s favorite pasta” in a challenge brought by...more
The statistics demonstrate that an advertiser’s refusal to participate in the self-regulatory process is a losing proposition, according to an article authored by a National Advertising Division staff attorney....more
A challenge to a cigar company’s “buy one, get one” promotions ended with a $2.5 million settlement recently approved by an Oregon federal court....more
The latest lawsuit against Fortnite focuses on in-game purchases—not dance moves—and the plaintiff alleges that Epic Games (Epic) induces players to buy “loot boxes” that rarely turn out to have any value or benefit....more
Adding to a series of actions challenging online “free trial” offers that involve negative option plans, the Federal Trade Commission announced a new lawsuit against a Puerto Rico-based defendant and his companies....more
J-B Weld Company said it plans to appeal to the National Advertising Review Board (NARB) after the National Advertising Division (NAD) recommended that it discontinue “Made in USA” claims that were posted on its product...more
In a mixed decision addressing puffery, the National Advertising Division (NAD) found that a claim made by Kraft Heinz on point-of-sale (POS) displays for its Heinz Real Mayonnaise constitutes puffery, but may also be an...more
Consumer World has called on General Motors to stop running ads claiming that its Chevrolet brand of cars is “more reliable” than 23 other brands based on data from a survey conducted about the attributes of 4-year-old cars....more
The U.S. Court of Appeals for the Second Circuit sided with three class action plaintiffs and reversed the dismissal of a false advertising dispute involving Cheez-It crackers....more