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The Poster Child for Compliance: CARU Updates Its Advertising Guidelines for Children’s Advertising

In its first major update since 2014, the BBB National Programs’ Children’s Advertising Review Unit (CARU) announced on July 29, 2021, the issuance of its revised CARU Advertising Guidelines (the Revised Guidelines), widely...more

It’s Not COPPA-cated: CARU Determines VSCO Mobile App Not Directed Toward Children

On January 21, the Children’s Advertising Review Unit (CARU) announced a social media and photo editor app that has become well known to teens and tweens for the “VSCO girl” trend is not an online service that is either...more

No Discord Here: CARU Determines Social Media Platform Complies With COPPA

On October 6, the Children’s Advertising Review Unit (CARU) announced its finding that Discord, a social media platform that provides text, voice and video communication services via desktop, browser and mobile applications,...more

NAD Brings New Kind of Dance ‘Challenge’: TikTok Video-Sharing Tools May Create Liability for Brands

While controversy swirls as to whether the social media platform TikTok will be banned from the U.S., a recent National Advertising Division (NAD) case sheds some light on best practices when engaging influencers to create...more

Coronavirus Crisis: A Compliance Guide For Cause Marketing in an Era of Social Distancing

The offers are popping up everywhere: “Buy a protective face mask on our website and we will donate a mask to a hospital or a community in need” or “Retweet this message and we will donate $1 to a COVID-19 relief fund.”...more

Is #ad Going Away? – The FTC’s Endorsement Guidelines to Be Examined

The Federal Trade Commission (FTC) recently announced it is seeking public comment on whether to make changes to its Endorsement Guides as part of its systematic review of all current FTC rules and guides. The Endorsement...more

Influencer Post Lacked Necessary Disclosure, Says British Ad Authority

The British Advertising Standards Authority (ASA) has cracked down on influencer advertising, finding that even if a company did not explicitly require the influencer to post on its behalf, the simple fact that the individual...more

Gambling on Browsewrap: Casino App Loses Huuuge Bet on Enforcing Terms of Use

Last month, the Ninth Circuit affirmed a Washington district court’s decision to deny Huuuge’s bid to arbitrate a proposed class action based on a browsewrap agreement....more

Doctor’s Promotion of ‘Vampire Facial’ a Pain in Kim Kardashian’s Neck

Kim Kardashian sank her teeth into a new publicity rights lawsuit, claiming that a doctor uses her name and likeness without permission to promote his “vampire facial” procedure....more

Accountability Program Targets Enhanced Notice

In its latest decisions, the Digital Advertising Alliance (DAA) Accountability Program (the Program) worked with websites and mobile apps devoted to retail and pharmaceutical products on issues of notice....more

IAB Launches Compliance Framework for CCPA

As the effective date for the California Consumer Protection Act (CCPA) inches closer, the Interactive Advertising Bureau (IAB) and its affiliated standard-setting body, the IAB Technology Laboratory, have released for public...more

EU’s Highest Court Crumbles Cookie Consent Via Pre-Checked Box

In the latest General Data Protection Regulation (GDPR) news, the European Union (EU) Court of Justice ruled that companies cannot use pre-checked boxes to obtain consumer consent to be tracked with cookies and must instead...more

IAB Proposes Technical Solution for CCPA Compliance

Concerned about the impending effective date of the California Consumer Privacy Act (CCPA)? With advertisers scrambling to meet the requirements of the new privacy law, the Interactive Advertising Bureau (IAB) has...more

Online Accountability Program Update: Enhanced Focus on Enhanced Notice

Continuing its efforts to have app and website operators provide users with enhanced notice about third-party data collection, the Digital Advertising Alliance (DAA) Online Accountability Program recently issued a pair of new...more

Chocolate Company Tastes Class Action Over National Origin Claims

In a new false advertising class action, a Virginia resident accused Godiva of deceptively promoting its chocolate products to make them seem as if they were made in Belgium—despite the fact that they are produced in...more

Regulators Take Action Against Robocalls

Together with state, federal and local agencies, the Federal Trade Commission (FTC) announced a crackdown on illegal robocalls. “Operation Call it Quits” included four new FTC cases and three new settlements that involved...more

Court Holds Delta’s Privacy Policy Isn’t a Contract

Delta Air Lines scored a victory when a California federal court granted the company’s motion to dismiss a putative class action based on a data breach, primarily by arguing that its publicly posted privacy policy is not a...more

Facing Consumer Backlash, Google Revises Smart Speaker Sweepstakes

Consumer World declared victory after Google added a free means of entry for a sweepstakes to win a free Google Home Max smart speaker. When Google sent an email to Google Assistant customers in May promoting the...more

NAI Bans Under-16 Behavioral Targeting

Pursuant to a new code of conduct, the Network Advertising Initiative (NAI) has banned members from the behavioral targeting of consumers under the age of 16....more

Accountability Program Hits Milestone: 100 Decisions

Congratulations to the Online Interest-Based Advertising (IBA) Accountability Program, which issued its 100th public action this week and a report documenting its work over the past eight years....more

Promotions Company Earns Lawsuit From Indiana AG

Indiana Attorney General Curtis Hill has sued a Texas-based promotions company, alleging that Hopkins and Raines, Inc., deceptively advertised promotions on behalf of motor vehicle dealerships in violation of state law....more

FTC Wants Some Loot

Loot boxes are the subject of an upcoming Federal Trade Commission (FTC) workshop, with stakeholders encouraged to take part in the discussion of the controversial in-game rewards gaining popularity in online games....more

Ad Groups Push Back on CCPA Bill

Continuing the effort to push back against the California Consumer Protection Act (CCPA), ad industry groups are speaking out about the proposed legislation that would expand private rights of action and eliminate the law’s...more

Federal Bill Would Expand COPPA

Federal lawmakers have proposed a new bill (Senate Bill 748) that would amend the Children’s Online Privacy Protection Act (COPPA) to prohibit behaviorally targeted ads being directed to anyone under the age of 16 and mandate...more

Talking Cat App Should Keep Quiet on Advertising, CARU Recommends

A mobile application that features a talking cat and is geared toward children must clearly disclose its advertising content, must delete inappropriate ads in the app and must remove advertising content from its privacy...more

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