On January 21, the Children’s Advertising Review Unit (CARU) announced a social media and photo editor app that has become well known to teens and tweens for the “VSCO girl” trend is not an online service that is either...more
On October 6, the Children’s Advertising Review Unit (CARU) announced its finding that Discord, a social media platform that provides text, voice and video communication services via desktop, browser and mobile applications,...more
10/15/2020
/ Advertising ,
CARU ,
COPPA ,
Federal Trade Commission (FTC) ,
Mobile Apps ,
Online Gaming ,
Online Safety for Children ,
Parental Consent ,
Personally Identifiable Information ,
Privacy Policy ,
Social Media ,
Terms of Service
While controversy swirls as to whether the social media platform TikTok will be banned from the U.S., a recent National Advertising Division (NAD) case sheds some light on best practices when engaging influencers to create...more
The Federal Trade Commission (FTC) recently announced it is seeking public comment on whether to make changes to its Endorsement Guides as part of its systematic review of all current FTC rules and guides.
The Endorsement...more
2/28/2020
/ Advertising ,
Celebrity Endorsements ,
Comment Period ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Popular ,
Public Comment ,
Social Media ,
Unfair or Deceptive Trade Practices ,
Websites
The Securities and Exchange Commission (SEC) indicated its intention to crack down on celebrities promoting initial coin offerings (ICOs), by announcing settlements with DJ Khaled and Floyd Mayweather, who failed to disclose...more
Two years after releasing a report on media transparency accompanied by a services agreement template, the Association of National Advertisers provided an update with version 2.0....more
A new class action charges brands with paying social media influencers to promote their products while failing to ensure appropriate disclosures were made....more
In a battle over the term "Blizzard," Dairy Queen and W.B. Mason have filed competing lawsuits seeking control of the mark....more
At a recent conference, social media influencers took aim at what they perceive to be a double standard in enforcement of the Federal Trade Commission’s (FTC) Endorsement Guides....more
Already the target of state and federal regulators, cryptocurrency is now being phased out of online advertising and social media....more
Lawmakers asked for an inquiry into a company that allegedly sells fake social media followers after news broke that celebrities and public figures were making purchases to bulk up their followings....more
In an effort to avoid unsavory or illegal posts, Instagram and YouTube have introduced new limitations on content.
Instagram now warns users about posts that may link to animal abuse and harm. Hundreds of hashtags in the...more
The new trend in celebrity endorsements without disclosing connections or affiliations: promoting stocks and other investments, according to a Public Statement from the Securities and Exchange Commission....more
The U.S. Court of Appeals for the Ninth Circuit reversed a protective order in the dispute over the “Comic-Con” trademark, finding that a prohibition on the defendants from discussing the case on social media was...more
Social Media, Behavior Policies Tossed by NLRB ALJ -
Why it matters -
Prohibiting social media activity by employees that “reflect[s] poorly” on the employer violates the National Labor Relations Act (NLRA), an...more
11/7/2017
/ Administrative Law Judge (ALJ) ,
Amazon ,
Arbitration ,
Cybersecurity ,
Data Breach ,
FCC ,
NLRB ,
Private Attorneys General Act (PAGA) ,
Reassigned Phone Numbers ,
Safe Harbors ,
Social Media ,
TCPA
What does Twitter’s doubling of the 140-character limit mean for advertisers? -
The expansion of the microblogging site’s longtime limit to 280 characters is designed to encourage more tweeting, the company said. “Our...more
“What’s affiliate marketing? Should I care?” -
The Federal Trade Commission attempted to answer these questions in a new blog post directed to consumers, explaining how the industry works and how to avoid scams....more
On Sept. 7, 2017, the Federal Trade Commission (FTC) updated its answers to a series of frequently asked questions, in its “Endorsement Guides: What People Are Asking” (the “Updated FAQs”), about its “Guides Concerning the...more
Twitter Working to Limit Fake Stories, Accounts -
In an effort to combat fake accounts, false stories and other abuses, Twitter is considering the use of a new feature to let users flag Tweets that contain misleading,...more
7/24/2017
/ Advertising ,
Disparagement ,
First Amendment ,
Higher Education Act ,
Lanham Act ,
Logging ,
Matal v Tam ,
Native American Issues ,
Redskins ,
Social Media ,
Trademark Trial and Appeal Board ,
Trademarks ,
Twitter
NAD Considers Grocery Store Claims, Including Jurisdiction Question -
A grocery store chain should discontinue comparative pricing claims, the National Advertising Division recommended in a new decision, finding the...more
Full Disclosure: Instagram to Help Influencers With Compliance -
On the heels of dozens of letters sent by the Federal Trade Commission (FTC) to influencers and marketers, cautioning them to make appropriate disclosures on...more
A message from our Chair:
We are pleased to bring you this month's newsletter as the first edition under our new brand—"Manatt Digital." Our new name, which replaces Manatt Digital Media, is reflective of our...more
7/20/2016
/ Advertising ,
Artificial Intelligence ,
Digital Media ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
Internet of Things ,
Marketing ,
NAD ,
Native Advertising ,
New Guidance ,
Social Media ,
Technology ,
Virtual Reality
Hashtags and Ads: Top 10 Legal Considerations for Brands Involved in Digital and Social Media Advertising -
In today’s competitive marketplace, brands are relying heavily on social media and other digital methods to...more
10/15/2014
/ Advertising ,
Brand ,
Content Marketing ,
Data Protection ,
Digital Media ,
Email ,
Facebook ,
Hashtags ,
Marriott ,
Mobile Devices ,
Online Platforms ,
Red Bull ,
Social Media ,
Sweepstakes ,
Third-Party ,
Twitter
In an important development for advertisers who wish to use promotions to build their page “likes” on Facebook, the social media platform has changed its policy with regard to how advertisers may obtain a consumer’s “likes.”...more
In today’s competitive marketplace, companies are relying heavily on innovative and edgy digital marketing campaigns to promote their products and services that often include the submission of usergenerated content, viral...more