Technological advances and changes prompted by COVID-19 have driven an evolution in sports sponsorship agreements, from traditional advertising to a digital-heavy and more accessible sponsorship environment. But with those...more
5/2/2023
/ Artists ,
Athletes ,
Celebrity Endorsements ,
College Athletes ,
Cryptocurrency ,
Endorsements ,
Intellectual Property Protection ,
Name and Likeness ,
NCAA ,
Non-Fungible Tokens (NFTs) ,
Right of Publicity ,
Sponsorship Agreements ,
Sports
The metaverse and non-fungible tokens (NFTs) may come with a perception of being used solely for entertainment and frivolity, but the technologies are more than videogames and multi-million-dollar art pieces. Viewing the...more