Jessica Marlow

Jessica Marlow

Weintraub Tobin

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The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 [Video]

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from...more

4/5/2024  /  Advertising , Brand , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Social Media

The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 (Podcast) [Audio]

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance. Scott Hervey and Jessica Marlow from...more

4/5/2024  /  Advertising , Brand , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Social Media

(Podcast) The Briefing: Beyond the Hashtag – FTC Revises Guidelines for Endorsement Use in Advertising [Audio]

The FTC recently made changes to its guide concerning the use of endorsements and testimonials in advertising. Scott Hervey and Jessica Marlow discuss these changes and their expected impact on the influencer marketing...more

1/19/2024  /  Advertising , Celebrity Endorsements , Endorsements , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Online Endorsements , Social Media

The Briefing: Beyond the Hashtag – FTC Revises Guidelines for Endorsement Use in Advertising [Video]

The FTC recently made changes to its guide concerning the use of endorsements and testimonials in advertising. Scott Hervey and Jessica Marlow discuss these changes and their expected impact on the influencer marketing...more

1/19/2024  /  Advertising , Endorsements , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Online Endorsements
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