Welcome back to the Spotlight! Many of you are basking in the afterglow of the end of tax season, with tax day (not to be confused with taxing day—which is seemingly every day) passing us by on April 15. Others (most likely...more
4/21/2025
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Welcome back to the Spotlight! Before jumping in this week, allow me to clear the decks and orient you: it’s cold as winter through many parts of the country, though allergy season is very clearly in full effect. TikTok is...more
4/14/2025
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Welcome back to the Spotlight! Much as I would love to take your attention away from the “T” word (no…not “torpedo bats”), I feel obliged to open this week with a discussion on the impact of the across-the-board US tariffs on...more
4/4/2025
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Welcome back to the Spotlight, to the Spring and to Major League Baseball. As the season starts anew, I can’t help but think about this time last year when I was celebrating a New York Yankees Opening Day victory thanks in...more
3/28/2025
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Welcome back to the Spotlight! Just as Spring arrived yesterday, so too did the NCAA’s crown jewels: the NCAA Basketball Championships. The former has the potential to usher in hay fever while the latter has the potential to...more
3/24/2025
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Welcome back to the Spotlight! You need not be Irish to enjoy the luck of having wound up here, just a few days before St. Patrick’s Day. You may however need to be Irish to enjoy corned beef and cabbage. But whether it was a...more
3/17/2025
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Welcome back to the Spotlight! Hard enough as it is to believe, with this week’s entry, the Spotlight is celebrating its fourth birthday. (sniffle, sniffle…our business development content grows up so fast). No magicians at...more
3/10/2025
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Welcome to the Spotlight! Whether you’re a returning visitor or the planets have aligned in the sky to bring you here for the very first time, it’s clear that the Universe is telling you you’re doing something right and maybe...more
3/3/2025
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Welcome back to the Spotlight!...more
2/24/2025
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Welcome back to the Spotlight! Love is in the air around here for Valentine’s Day, which is more than can be said for last weekend’s Super Bowl. For one thing, the Philadelphia Eagles, a team for whom I hold no love, handily...more
2/17/2025
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Welcome back to the Spotlight! If you missed the GRAMMY Awards last week—as nearly 10% fewer did TV-ratings-wise, as compared to the last year’s show—allow me to start off with a little primer. Females largely owned the...more
2/10/2025
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Welcome back to the Spotlight! The stage for Super Bowl LIX is set, with the Philadelphia Eagles due to square off against the 2-time defending champion Kansas City Chiefs. More history repeating itself (a la Groundhog Day)...more
2/3/2025
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With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National...more
Welcome back to the Spotlight! If you tuned in last week and you came here expecting clarity on the TikTok saga now that a week has gone by, I’ve got a bridge (and social media platform) to sell you. I bet you’d even believe...more
1/27/2025
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Welcome back to the Spotlight! This may (or may not) be the last weekend that TikTok is operational in the United States, with legislation due to come into effect on January 19, 2025 that would ban TikTok failing Chinese...more
1/20/2025
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Welcome back to the Spotlight! I would have loved nothing more than to kick off the first Spotlight of 2025 on a high note. In my own little bubble, winning another fantasy football championship seemed like a promising start....more
1/14/2025
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Welcome back to the Spotlight! Since we are in the midst of the holiday season, for my last post this year, I thought it would be fun to try something different and do a holiday-themed recap the year that was. After all, it...more
12/24/2024
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Welcome back to the Spotlight! Just one more installment on the way next week before this dog and pony show packs it in for the rest of the year (pause for groaning, protests and/or sighs of relief). Unlike Juan Soto, I...more
12/17/2024
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Welcome back to the Spotlight! Hard enough as it is to believe, but as sure as I am incessantly refreshing my web browser for stories about Juan Soto’s free agency, we’re nearly at the end of the year. Indeed, if the cold...more
12/10/2024
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Welcome back to the Spotlight! With next week being Thanksgiving here in these United States, I wanted to take a moment to give thanks for my family, my readers (those first two not being mutually exclusive), my clients, my...more
11/25/2024
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Welcome back to the Spotlight! I am going to be brief this week as your intrepid author is battling some sort of a classroom-(and Bloomgarden boy)-incubated sinus infection. I suppose that is one of the occupational hazards...more
11/19/2024
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Welcome back to the Spotlight! In a week that’s been dominated by headlines about the US Presidential election, against my better judgment, I can’t help but dive in to the discussion on some capacity—even though trying to...more
11/12/2024
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Welcome back to the Spotlight! To those who were hoping that Tom Brady’s retirement (the second time around) meant that his winning ways in the NFL were over, you might want to sit this one out. Indeed, the future Hall of...more
10/21/2024
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Welcome back to the Spotlight! With my being glued to the Yankees game, amongst other things, I will be brief here. But hopefully, I have left just enough meat on the bone for you to dig in below....more
10/15/2024
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Welcome back to the Spotlight! Shana Tova to those who celebrate Rosh Hashanah (the Jewish New Year) was not going to write this week because, well, I am one of those who celebrates. On Rosh Hashanah, it is traditional to...more
10/7/2024
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