Since ChatGPT can pass the bar exam, are the robots coming for our jobs?
We don’t think so. But A.I. is already changing the practice of law, and it will continue to do so. Rather than hiding from that reality, let’s...more
If you only do one thing to improve your attorney bio: fix the first sentence. Why? Because yours is long and boring.
What makes an effective attorney bio? Someone reads it. Even better: someone reads it and decides to...more
9/1/2023
/ Advertising ,
Business Development ,
Client Services ,
Competition ,
Content Strategy ,
Law School ,
Legal Perspectives ,
Legal Writing ,
Marketing ,
Personal Information ,
Target
Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more
“I don’t have to do my own writing? You guys can do that?”
I have heard this question from lawyers many times over the last few years, and I understand. Even though I had practiced law, before I started writing for...more
Join us for a workshop that will take you from staring at a blank screen to writing about topics that resonate with your prospects and clients.
We know that writing to market your practice is different than writing a brief,...more