I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.)
But if you want a smart brand for your law firm, it may be time to hang up your cape....more
Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more
6/25/2024
/ Client Retention ,
Corporate Branding ,
Corporate Culture ,
Lateral Hiring ,
Law Firm Ownership ,
Marketing ,
Online Reviews ,
Popular ,
Relationship Development ,
Reputation Management ,
Websites
It’s nearly unanimous: 95 percent of law firms say that because marketing is a non-billable expense, the spending risk is greater, according to a CallRail survey.
But despite this inherent risk, many law firms take a...more
Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is a role model for the aspiring entrepreneurs working in Big Law.
It all...more
It’s not your imagination: Legal business development in 2024 is harder.
In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more
3/29/2024
/ Artificial Intelligence ,
Business Development ,
Client Services ,
Corporate Culture ,
Diversity ,
Environmental Social & Governance (ESG) ,
Firm Leadership ,
Law Firm Ownership ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Strategic Planning ,
Transparency
Imagine this: You hurt your knee, and you’re scouting orthopedic surgeons.
The first doctor you see tells you “Every knee is different, I’ll just have to open you up and go from there.” When you ask how long recovery may...more
Every year, more than 420 million legal matters can be generated by the country’s small businesses – yet most legal marketing tends to neglect this demographic in favor of corporate behemoths or individual consumers. ...more
Love them or hate them, we know that lawyer rankings are used by your human prospects to scout legal talent; according to Greentarget, 62 percent of C-suite members and 52 percent of in-house counsel report them as...more
From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate upwards of 420 million legal matters each year.
But this...more
11/16/2023
/ Business Development ,
Client Referrals ,
Content Strategy ,
Credibility ,
Due Diligence ,
Facebook ,
Instagram ,
Legal Representatives ,
LinkedIn ,
Performance Reviews ,
Small Business ,
Social Media ,
Training ,
Twitter
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic.
Much of the legal press is concentrated on the...more
You’re likely familiar with Maslow’s hierarchy of needs, the famous and oft-quoted (and misquoted) psychological model that shows how human motivations evolve, starting with the physiological (air, food, shelter) and...more
For many law firms, it’s the thick of rankings season, as the third and fourth quarters bring a bevy of submission deadlines, from IP Stars to Legal 500 to Chambers USA.
We pursue these programs – reputable recognitions...more
The formula for an effective law firm brand is strikingly simple: We deliver [specific service] to [specific market].
But it’s how you prove the formula that will drive success – evidence that you are the leading firm...more
7/18/2023
/ Blogs ,
Brand ,
Content Marketing ,
Content Publishing ,
Corporate Branding ,
Data Collection ,
Events ,
Information Reports ,
Legal Operations ,
Marketing ,
Media ,
Public Records ,
Social Media ,
Surveys ,
User-Generated Content
When it comes to legal rainmakers, researchers have identified five specific types – and determined which is most likely to succeed.
The Rainmaker Genome Project, a survey sponsored by Inapp and conducted by DCM Insights,...more
Just 36 percent of C-level executives find professional services content to be “very valuable,” and the reviews are tougher from the legal department: Just 25 percent of in-house counsel say the same, according to a survey...more
While working to solve the stress of the oft-dreaded “elevator speech,” the helpful folks at Harvard Business Review have presented a new model that, applied broadly, can provide an effective and consistent framework for law...more
Talent remains the No. 1 challenge for law firm leaders, according to a June report from Thomson Reuters.
The current talent fracas notwithstanding, the fight for quality laterals has always been a heated one. Throughout...more
Law firm branding can present a paradox: There’s a contradictory conventional wisdom that clients want relentless gladiators in the courtroom or boardroom….who also happen to be extraordinarily nice, responsive and...more
The legal industry may have a love-hate relationship with awards and rankings, but these credentials do have a significant role in the marketing mix: According to Greentarget’s State of Digital and Content Marketing Survey,...more
In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but remote work and virtual events have changed our habits profoundly and permanently. ...more
From 2018 to 2021, the percentage of clients who want to work with a lawyer remotely grew considerably, from 23 percent to 79 percent.
However, according to research published in Clio’s 2021 Legal Trends Report, clients’...more
A vast majority of small law firms – 88 percent – describe themselves as successful or very successful, according to Thomson Reuters’ new State of U.S. Small Law Firms Report.
But how exactly do small law firms (those of 1...more
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness.
Consider the math. In an analysis of hourly billing...more
11/3/2021
/ Advertising ,
Billable Hours ,
Business Development ,
Ethics ,
Law Practice Management ,
Marketing ,
Relationship Development ,
Social Media ,
Software ,
Strategic Planning ,
Websites
Are rainmakers born or made? As law firms certainly would like to manufacture more partners of the business-generating variety, there has been significant study on the psychological makeup, personality traits and even birth...more
Move over, Halloween and Thanksgiving: It’s law firm budget season.
Although budgeting is never a particularly fun exercise, creating the 2022 law firm marketing budget brings with it enduring baggage from the COVID-19...more