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Who Cares About Law Firm Branding?

Your short answer may be “not me,” and that’s fine. Lawyers don’t have to care about branding – but the most successful ones recognize that their audiences do....more

Starting Your Own Firm? Three Costly Marketing Mistakes to Avoid

Sitting square among the AmLaw 200 is Boies Schiller Flexner, a litigation boutique that not only boasts annual revenue of $246 million, but also is a role model for the aspiring entrepreneurs working in Big Law. It all...more

Your Law Firm Website: Give the Laterals What They Want

Talent remains the No. 1 challenge for law firm leaders, according to a June report from Thomson Reuters. The current talent fracas notwithstanding, the fight for quality laterals has always been a heated one. Throughout...more

Seven Deadly Sins of Law Firm Websites

In the wake of the pandemic, law firm websites have become a more critical part of the legal buyer’s journey. Lockdowns may be over, but remote work and virtual events have changed our habits profoundly and permanently. ...more

The Hidden Costs of DIY Lawyer Marketing

It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness. Consider the math. In an analysis of hourly billing...more

Hiring Associates? Six Dos and Don’ts for Your Law Firm Website

Having weathered the COVID-19 epidemic, many law firms now see a sharp uptick in work – and feel a need to hire. Specifically, associates are in high demand. Decipher, an investigative intelligence firm, reports that...more

The Four Types of Evidence Your Law Firm Website Needs

For most lawyers, referrals are the No. 1 driver of business development. Research on the client side supports this; according to Clio’s 2019 Legal Trends Report, 59 percent of clients who needed an attorney sought a...more

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