Online Marketing -
Online marketing is essential to the online success of any law firm. If a law firm’s webpage is optimized correctly, it can result in the law firm receiving online leads.
Search engine optimization...more
The practice of law can be difficult. Dealing with certain clients can be emotionally taxing. It can also be hard at times dealing with the court system and other legal professionals in contested litigation where tensions...more
In the hiring process, many candidates apply who have a history of job-hopping. When looking at the resume, many candidates do not stay at previous jobs long. Whether it is six months, a year, or two years, the truth is that...more
Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts.
Google AdWords appears at the top of the search results on Google....more
When new employees do not last long, many are tempted to point to the onboarding process. The thought is that if the onboarding process was better, perhaps the employee may have lasted longer.
Yes, the onboarding process is...more
Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews...more
Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm or for recruiting purposes, video...more
Attorneys rarely forget that they have a role in serving as a legal advocate for their clients. As legal advocates, lawyers file pleadings, issue and respond to discovery and show up to a court to advocate for their clients....more
Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for...more
Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have....more
Hiring new lawyers is an essential part of a growing legal practice. If a legal practice is growing, and new clients are coming, your law practice may likely need new lawyers to handle the growth....more
Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients.
The need for new clients can cause many attorneys to come...more
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services...more
12/27/2019
/ Advertising ,
Attorney Advertising ,
Business Development ,
Content Strategy ,
Keyword Advertising ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Online Advertisements ,
Search Engines ,
Websites
Holidays parties are common in many law firms. The idea behind the holiday party is almost always noble. Everybody is coming together to celebrate the year. The law firm may celebrate their successes. They may reflect on the...more
Hiring new employees is a critical function of any law firm. To have a successful legal practice, they need the best legal and administrative talent possible to serve their clients.
The reality, however, is that reviewing...more
How long a candidate should get before to think about a job offer? This is a question that many law firms have after they have made an offer to a prospective employee.
Let’s say a job offer is made to a lawyer and they...more
Lots of marriage therapists tell married couples never to let their spouse go to bed angry. If there a dispute or the marital discord, many therapists tell couples to resolve it before they go to bed.
Otherwise, the view...more
In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these...more
Client satisfaction is critical to the success of any law firm. It is vital that the vast majority of your clients walk away feeling as if they have received competent, communicative and diligent representation....more
In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs). Of course, you have got to get to a place in your legal career where the state and local...more
Hiring law firm employees is a vital task. The employees you hire (or candidates you pass on) can go a long way toward the success of your law firm.
...more
Search engine optimization is important to the visibility and ranking of a law firm webpage. There are many factors that go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is...more
Most lawyers and law firms are tempted to have one office in their locality. As their firm grows, they get rid of the smaller space and get bigger space. Or, they work out an expansion with their current landlord....more
In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm....more
An increasing number of lawyers are tempted to put their primary practice area in their law firm name. No matter their practice area, the firm name often says the area of law in it, like bankruptcy, personal injury, family...more