Given the current state of the world, I thought it would be prudent to dust off a post from last year and update it to reflect how I’ve been feeling and what we’ve been doing to navigate the multitude of global issues that...more
Here we are, seventeen months (for most of us) into the pandemic and one of the best metaphors I read for this a few months ago was that we may all be in the same sea, but we’re all in different boats. Some people are living...more
A pandemic is a strange time to be a leader. It’s both terrifying, because you, as much as everyone else, have no idea what’s going to happen, but you have to put on a brave face to instill confidence and it’s, in some ways,...more
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current clients happy and bring in...more
I’ve been ruminating on this post for a few days, as I struggled to decide what to blog about this week. This is a tough and heavy topic, but I finally settled on discussing it because it *is* so important, particularly at...more
I’m a new leader in my organization.
It’s true that I’ve been in a leadership role for a number of years, and held leadership positions in other organizations, but when my dad (our former Executive Director) stepped down in...more
There are only a few weeks left in the year, and although conferences are winding down, you may be planning your 2020 calendar already (or getting in a few last networking opportunities!). Even when you’re an old hand at...more
Daily, we interact with lots of people – this happens in person, at our offices, in the coffee shop, at our kids’ sporting events or art classes. It happens online, through our group chats, text messages with friends,...more
Content marketing can feel like the opportunity to be the author or podcaster or speaker that you’ve always wanted to be.
But when done strategically, it’s about building relationships with clients and potential clients,...more
Content marketing is a tool in your arsenal for building effective business relationships.
But like any tool, it’s not going to be useful to you if you don’t use it efficiently. In the past, you could get away with...more
We know and are comfortable with the idea that the legal industry is a business of relationships. Lawyers do good work, their clients talk about it (hopefully) and that brings them other clients. That’s the basic principle...more
8/29/2019
/ Best Practices ,
Client Referrals ,
Due Diligence ,
Facebook ,
Google ,
Law Firm Associates ,
Law Firm Partners ,
LinkedIn ,
Relationship Marketing ,
Social Media ,
Social Networks ,
Twitter ,
Websites ,
Young Lawyers
Remember the good old days when we just did a bunch of things and didn’t have specialized terms for them? Yep, these aren’t them.
“Social media marketing” came about when social media platforms were introduced and we...more
These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final...more
Networking is not an easy task, which is one of the reasons that we discuss it so frequently here on Zen.
Since I’m spending this week with my lawyers in Milan, facilitating their networking efforts at our Annual...more
Last week, we talked about channeling your inner Taylor Swift to connect with your clients – it seems silly, but no one understands her client base and instill rabid loyalty better than Taylor, and isn’t that all something...more