As the festive season heralds lights on storefronts and fills shopping carts around the world, the retail and luxury sectors find themselves navigating unprecedented change. Consumer expectations among various demographics...more
The new version of the Digital Chart Regulation, adopted on October 30 by the Italian Advertising Authority (IAP), introduces significant updates in the realm of influencer marketing. This revision comes at a time when the...more
The latest of many Italian regulatory changes aimed at protecting the "Made in Italy" brand comes as the Municipality of Milan approved a new "Regulation for the release of authorization to register trademarks including the...more
Con sentenza n. 2615 del 4 marzo 2024 il Tribunale di Roma, sezione lavoro, ha confermato la correttezza dell’accertamento ispettivo della Fondazione Enasarco secondo la quale l’influencer che, sui propri profili, promuove...more
With decision no. 2615 of 4 March 2024, the Labour Court of Rome confirmed the Enasarco's inspection stating that an influencer who promotes brand's products on a permanent and continuous basis through his own social network...more
On January 16 the Italian Authority for Communications Guarantees (AGCOM) published new guidelines on influencer marketing, marking a significant shift for influencers by imposing new obligations....more
Amidst the hustle and bustle of holiday shopping, retailers are continuing to herald digital mediums to spread holiday cheer to shoppers worldwide.
The Hogan Lovells Retail and Fashion team is delighted to bring you our...more
Today, 23 August 2023, major revisions to the Italian Intellectual Property Code become effective. The changes are aimed at streamlining procedural aspects of registering and enforcing IP in a digital age and at strengthening...more
The holiday shopping season is upon us once again and this year, much like last year, continues to present unique challenges and opportunities for consumer companies and retailers. In this nearly “post-COVID” environment,...more
12/22/2022
/ Brick-and-Mortar Stores ,
Cryptocurrency ,
Digital Assets ,
Digital Marketplace ,
E-Commerce ,
Fashion Industry ,
Holidays ,
Internet Retailers ,
Non-Fungible Tokens (NFTs) ,
Retail Market ,
Retailers ,
Trademarks
On 19 April 2022, the first-ever decision based on Italian Law Decree No. 16/2020 – regulating ambush marketing – was issued. It fined the multinational e-commerce company Zalando SE ("Zalando") for an ambush marketing...more
Consumers want to buy sustainable gifts in increasing numbers this holiday season. And brands of course, want to sell to them. The result is that brands are increasingly going green, by adopting sustainable business models...more
This year, the pandemic forced brands to reinvent themselves to stay virtually close to customers. A surprisingly high number of companies quickly turned to augmented reality ("AR"), recognizing the strong power of this...more
Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more
As the saying goes, it's the most wonderful time of the year – but it is also the busiest time for retailers. As merchants seek to cash in on the holiday shopping rush, we are noticing trends that have potentially significant...more
12/9/2019
/ Algorithms ,
Amazon Echo ,
Analytics ,
Apple ,
Celebrity Endorsements ,
China ,
Competition ,
Connected Items ,
Contests & Promotions ,
EU ,
Google ,
Green Marketing ,
Holidays ,
Imports ,
Influencers ,
Intellectual Property Protection ,
Marketing ,
Misleading Statements ,
Ownership of Works ,
Retail Market ,
Retailers ,
Section 301 ,
Smart Devices ,
Tariffs ,
Unfair or Deceptive Trade Practices