On June 22, the Federal Trade Commission ("FTC") announced that it would settle its first-ever enforcement action against a mobile advertising company, InMobi. InMobi agreed, subject to court approval of the settlement, to...more
On September 1, 2015, the Digital Advertising Alliance ("DAA") began enforcing the application of its Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data (the "OBA Principles", the "MSD...more
9/15/2015
/ Advertising ,
Behavioral Advertising ,
Covered Entities ,
Data Privacy ,
Data Protection ,
Data-Sharing ,
Digital Advertising Alliance ,
Direct Marketing Association ,
Geolocation ,
Mobile Apps ,
Online Advertisements ,
Popular ,
Prior Express Consent ,
Self-Regulatory Organizations ,
Transparency