The Federal Trade Commission announced on February 12, 2020, that it will seek public comment on issues related to the Endorsement Guide, formally known as the Guides Concerning the Use of Endorsements and Testimonials in...more
The FTC alleged that UrthBox did not disclose that some consumers received compensation, including free snack boxes, to post positive reviews.
In addition, UrthBox offered “free” trial boxes during this time that resulted...more
The Federal Trade Commission (FTC) this month issued new guidance on the use of social media influencers in marketing campaigns. And though it breaks little new ground, the guidance provides perhaps the clearest examples yet...more
11/18/2019
/ Blogging Platforms ,
Deceptive Intent ,
Disclosure Requirements ,
E-Commerce ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
New Guidance ,
Online Advertisements ,
Online Endorsements ,
Online Platforms ,
Online Reviews ,
Social Media ,
Social Networks ,
Websites
The FTC recently brought action against two companies for including non-disparagement provisions that bar or impose financial penalties on consumers for writing negative reviews in their form contracts, without a meaningful...more
7/23/2019
/ Apartments ,
Consumer Review Fairness Act (CRFA) ,
Contract Terms ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Non-Disparagement Provisions ,
Online Reviews ,
Penalties ,
Rental Property ,
Standard Form Contracts ,
Vacation Rentals ,
Void and Unenforceable