In Part 1 of our two-part series about advertising in the metaverse, we summarized its history, discussed its broad implications, and analyzed the attention regulators are giving to false advertising in this area. In...more
8/31/2022
/ Advertising ,
Blockchain ,
Brand ,
Celebrity Endorsements ,
Contests & Promotions ,
Endorsements ,
Federal Trade Commission (FTC) ,
Influencers ,
Initial Coin Offering (ICOs) ,
Marketing ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Securities and Exchange Commission (SEC) ,
Sweepstakes ,
Trademarks
Doing good doesn’t get old. But marketing leaders know that effective promotion of a company’s charitable giving requires a subtle combination of bedrock advertising principles with a few twists. It’s often here that...more
Non-fungible tokens (NFTs), the metaverse, and Web3 bring with them a host of new legal challenges in such areas as IP, securities law, tax, and advertising. As NFTs revolutionize the digital landscape and global economy, it...more
6/9/2022
/ Advertising ,
Best Practices ,
Blockchain ,
Brand ,
Charitable Sales Promotion ,
Contests & Promotions ,
Digital Assets ,
Digital Currency ,
Fundraisers ,
Gambling ,
Games ,
Intellectual Property Protection ,
Investors ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Prizes ,
Sales Promotions ,
Securities Regulation ,
Sweepstakes ,
Tax Liability ,
Tax Planning ,
Virtual Currency ,
Webinars