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Witness Preparation: Helping Your Witness Avoid Hindsight Bias

While views may vary, we believe firmly that witness preparation should involve asking witnesses the tough questions, for several reasons: First, we would argue it is better to pose a tough or uncomfortable question up...more

Witness Testimony Themes, Cross Examination, & Preparation Consultants – Episode 55

IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera explains why themes are important for testimony, how to prep witnesses for cross, and what attorneys can gain from working with consultants. Listen, watch, and/or read...more

Witness Testimony Themes, Cross Examination, & Preparation Consultants – IMS Insights Podcast Episode 55 [Video]

IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera explains why themes are important for testimony, how to prep witnesses for cross, and what attorneys can gain from working with consultants. View the transcript here:...more

10 Tips for Preparing Expert Witnesses

As trial consultants, we have gained valuable information on how to prepare expert witnesses for trial based on the extensive jury research we have conducted. For instance, we know the best experts are able to convey that...more

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