Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front of key audiences, the shuffle of reporters to different beats, to different (sometimes very...more
Do you remember Newsweek?
Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold by legions of industrious schoolchildren to raise money for their schools (my parents in the late 90s...more
Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called “The Infinite Dial 2021,” approximately 28% of the U.S. population over the age of 12 listens to a...more
3/26/2021
/ Blogs ,
Content Marketing ,
Digital Communications ,
Marketing ,
Online Platforms ,
Professional Services Companies ,
Remote Working ,
ROI ,
Smart Devices ,
Social Media ,
Technology
At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The Walt Disney Company is acquiring – pending regulatory and shareholder approval – many of 21st...more
We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social media?” The answer we generally give is, “No,” as one always risks losing favor from the...more
I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various bills – a time consuming process that could easily be accomplished with auto-bill pay. In no time, that’s just what she...more
If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more
10/19/2016
/ Advertising ,
B2B Organizations ,
Broadcasting ,
Digital Media ,
Marketing ,
NFL ,
Professional Services Companies ,
Ratings ,
SEO ,
Social Media ,
Twitter ,
Yahoo!
Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are readily apparent with a successful baseball team....more