A bigger question may be: how do companies prominently disclose ad content in a limitless space?
The metaverse virtual world is a shiny new sandbox for brands to play in. Just as sponsored content dominates social media,...more
On March 15, 2016, the Federal Trade Commission (FTC) announced a settlement with department store Lord & Taylor ("L&T") relating to native advertising for its Design Lab collection of clothing in various online materials,...more
The Katten Kattwalk discusses legal issues in the fashion industry affecting the trademarks, patents and copyrights associated with companies, brands and products.
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3/16/2016
/ Adidas ,
Class Action ,
Discount Pricing ,
Fashion Industry ,
Federal Trade Commission (FTC) ,
Issue Preclusion ,
Native Advertising ,
Non-Use of Trademarks ,
Trademark Litigation ,
Trademark Opposition Proceedings ,
Trademark Trial and Appeal Board
The Federal Trade Commission (FTC) released two highly anticipated documents regarding "native" advertising, namely, its Enforcement Policy Statement on Deceptively Formatted Advertisements and Native Advertising: A Guide for...more