Unauthorized sellers can damage your brand in many ways. One way is in relation to customer reviews of your products. Unauthorized sellers provide poor customer service, use poor or incorrect content and marketing assets, and...more
Anonymous unauthorized third-party sellers are a nagging problem for most brands. While certain online marketplaces have adopted initial measures to create transparency, such as requiring third-party sellers to list business...more
Introduction - Have you ever searched for a brand’s name online only to find that the first link leads to a competitor’s or reseller’s website? This can be a major problem for direct-to-consumer manufacturers and brands....more
2/2/2022
/ Advertising ,
Antitrust Provisions ,
Brand ,
Competition ,
Corporate Branding ,
EU ,
Federal Trade Commission (FTC) ,
Intellectual Property Protection ,
Keyword Advertising ,
Keyword Search ,
Online Advertisements ,
Online Marketplace ,
Search Engines ,
Trademarks