To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and executed purposefully. Paula Zirinsky explains....more
During political transitions, law firms that deliver timely, intentional thought leadership can reinforce expertise, build client trust, and turn uncertainty into opportunity. ...more
Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more
Your personal brand knows no bounds between personal and professional life. Paula Zirinsky, with a perspective on what matters....more
How do you begin to define your pathway to thought leadership through your personal brand? Paula Zirinsky explains....more
Intentional marketing revolves around purposeful actions that align with greater goals and objectives. It is about building deeper relationships – and trust –with clients and prospects as opposed to merely conveying messages...more
In the world of B2B, where relationships and reputation are paramount, the art of narrative branding is poised to redefine how professional services connect with their clients and stakeholders....more
To lay a foundation for business growth requires both emotional and rational dimensions. Paula Zirinsky explains....more
Intentional marketing is the strategic approach that aligns your brand’s messaging with deliberate actions, programs, and purpose-driven efforts. Paula Zirinsky explains....more
A Marketing RoadMap can propel your business forward and get you on the road to real growth and profitability. Paula Zirinsky explains....more
What is our new normal? I am not so sure we know yet. But on March 12, 2023 while we might pause and look back, looking over our shoulder will be Covid continuing its impact on our lives....more
Eighty percent of the information we need is available online, as open-source data. What we do with that data, and how we progress our intellectual curiosity and investigation, is where it gets interesting....more
Whether it is an op-ed, TED talk, LinkedIn or blog post, well told, compelling stories inform, educate, and create authority. And if the story is strong, they help the storyteller to influence people, sway public opinion,...more
Paula Zirinsky with a perspective on the evolution of law firm marketing....more
While we are now seeing light at the end of our Covid-19 tunnel, may the memory of all of those lost be for a blessing....more
The marketing technologies you deploy today will help your firm remain competitive in the future....more