To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and executed purposefully. Paula Zirinsky explains....more
Paul Ryplewski shares a recap of a recent PR/Comms conversation with Paula Zirinsky (of Zirinsky Strategy) and Lydia Bednerik Neal (of Blattel Communications)....more
Your personal brand knows no bounds between personal and professional life. Paula Zirinsky, with a perspective on what matters....more
How do you begin to define your pathway to thought leadership through your personal brand? Paula Zirinsky explains....more
Intentional marketing revolves around purposeful actions that align with greater goals and objectives. It is about building deeper relationships – and trust –with clients and prospects as opposed to merely conveying messages...more
To lay a foundation for business growth requires both emotional and rational dimensions. Paula Zirinsky explains....more
Intentional marketing is the strategic approach that aligns your brand’s messaging with deliberate actions, programs, and purpose-driven efforts. Paula Zirinsky explains....more
Eighty percent of the information we need is available online, as open-source data. What we do with that data, and how we progress our intellectual curiosity and investigation, is where it gets interesting....more
Whether it is an op-ed, TED talk, LinkedIn or blog post, well told, compelling stories inform, educate, and create authority. And if the story is strong, they help the storyteller to influence people, sway public opinion,...more
While we are now seeing light at the end of our Covid-19 tunnel, may the memory of all of those lost be for a blessing....more