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Personal Branding: Your Strategic Plan Is Never One and Done

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and executed purposefully. Paula Zirinsky explains....more

Intentional Marketing and Thought Leadership During Political Transitions: What Works and What Doesn’t

During political transitions, law firms that deliver timely, intentional thought leadership can reinforce expertise, build client trust, and turn uncertainty into opportunity. ...more

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