On May 12, 2020, the United States Patent and Trademark Office issued over 700 new design patents. Fashion-related designs figured prominently among the new patent grants including accessories like eyeglasses (see U.S. Design...more
About 40 years ago, marketing strategists Al Ries and Jack Trout offered the world a way to think about making a brand memorable. The best way to be remembered is to be first into your prospect’s mind representing a clear...more
A decision from the Federal Circuit clarified how the USPTO should analyze evidence of fame under the fifth DuPont factor. The decision sheds light on how fashion brands can establish that their marks are famous through...more
8/21/2019
/ Advertising ,
Appeals ,
Corporate Branding ,
Dismissals ,
DuPont Factors ,
Evidence ,
Fashion Branding ,
Fashion Industry ,
Likelihood of Confusion ,
Remand ,
Trademark Application ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO ,
Vacated
On November 7, 2018 Louis Vuitton Malletier, S.A. filed a complaint in the Southern District of New York against i-Fe Apparel, Inc., Yongun Jung, and a number of presently unknown entities and individuals (“Defendants”)....more
1/22/2019
/ Corporate Counsel ,
Counterfeiting ,
Dilution ,
False Designation of Origin ,
Fashion Branding ,
Fashion Design ,
Fashion Industry ,
Intellectual Property Protection ,
Louis Vuitton ,
Trademark Infringement ,
Trademark Registration ,
Trademarks ,
Willful Infringement
In 2017, New Jersey based biotech startup Modern Meadow launched Zoa, which it considers “[t]he world’s first bioleather materials brand.” Zoa, a name derived from the Greek term for life, zoi, features products created with...more
On July 18, 2018 the well-known luxury goods company, Cartier International AG and Cartier, a division of Richemont North America Inc. (collectively, “Cartier” or “Plaintiffs”) filed suit in the United States District Court...more
9/5/2018
/ Accounting ,
Cartier ,
Cease and Desist ,
Counterfeiting ,
Damages ,
Dilution ,
Fashion Branding ,
Fashion Industry ,
Federal Trademark Register ,
Goodwill ,
Likelihood of Confusion ,
Permanent Injunctions ,
Popular ,
Profits ,
Reputational Injury ,
Trade Dress ,
Trademark Infringement ,
Trademark Registration ,
Trademarks ,
Unfair Competition