The big regulatory news out of the FTC in October is a Notice of Proposed Rulemaking on Unfair or Deceptive Fees, or as the Commission calls them, “Junk Fees.” As we explain in more detail in our article on the Proposed...more
The Federal Trade Commission (FTC) issued a sweeping new proposed rule that would require practically all businesses to change the way they disclose the price of goods and services they sell to provide more transparency to...more
The NCAA’s new name, image and likeness (NIL) rules and state laws allow college athletes to profit from legitimate brand partnerships, opening opportunities for brands to engage fresh influencer talent and for college...more
9/7/2021
/ Advertising ,
Brand ,
Business Formation ,
College Athletes ,
Colleges ,
Disclosure Requirements ,
Entertainment Industry ,
Entrepreneurs ,
Gaming ,
Influencers ,
Investors ,
Name and Likeness ,
NCAA ,
Risk Mitigation ,
School Sports ,
Social Media ,
Sponsorship Agreements ,
Student Athletes ,
Talent Management ,
Universities ,
Webinars
In a major outreach campaign to social media influencers, the Federal Trade Commission (FTC) issued a basic disclosures guide, Disclosures 101 for Social Media Influencers, and released a series of short videos on YouTube to...more
The North Face started an avalanche of controversy when it inserted the brand into Wikipedia entries about well-known mountain peaks to improve the company’s search engine results.
The company’s agency in Brazil, Leo...more