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A Shared Responsibility: Protecting Consumer Health Privacy in an Increasingly Connected World

As this decade begins, Americans are increasingly apprehensive about the privacy of their personal information. A recent survey found that approximately four out of five Americans are concerned about how their data is used,...more

Sponsorships and Commercial Co-Ventures: What Every Healthcare Organization Needs to Know

Editor’s Note: Opportunities to sponsor events and partner with other brands can be powerful tools for building awareness, expanding reach, and offering fresh content and experiences that capture new audiences and re-engage...more

Guide to Sweepstakes and Contests Laws for Healthcare Organizations

Editor’s Note: Prize promotions—such as sweepstakes, contests and giveaways—are popular and effective ways for healthcare organizations to attract, engage and retain customers; increase brand awareness; and, for nonprofits,...more

Influencer and Content Marketing: IP, Privacy and Compliance Issues

Editor’s Note: More than 93 million Americans—80% of Internet users—have searched online for a health-related topic. In response, healthcare companies are expected to spend $1 billion online over the next five...more

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