If you are participating in the digital advertising ecosystem, you likely are hearing a lot about pixels, tags, scripts and SDKs lately. But the terminology can be confusing, and terms are not always used consistently, making...more
2/13/2024
/ Advertising ,
Cookies ,
Data Privacy ,
Digital Media ,
Hashtags ,
Online Platforms ,
Privacy Laws ,
Risk Management ,
Scripts ,
Software ,
Software Developers ,
State Privacy Laws ,
VPPA ,
Web Tracking ,
Wiretap Act
As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state...more
Across the economy, businesses are using digital technology to pivot into innovative service lines, accelerate growth and transform their businesses altogether. These businesses’ digital strategies and data assets play...more