The Federal Trade Commission (FTC) has been cracking down on social media influencers and dietitian creators related to endorsements and disclosures.
It began last November, when the FTC sent warning letters to a dozen...more
One year ago, the Federal Trade Commission (FTC) hosted a workshop titled "Protecting Kids from Stealth Advertising in Digital Media" to address the merging of advertising and content in the digital realm and its impact on...more
Effective July 26, 2023, the Federal Trade Commission (FTC) adopted revisions to its Guides Concerning Use of Endorsements and Testimonials in Advertising (the "Guides") to reflect the changing media landscape. The guides,...more
9/6/2023
/ Advertising ,
Celebrity Endorsements ,
Compliance ,
Conspicuous Publication Rule ,
Endorsements ,
False Advertising ,
Federal Trade Commission (FTC) ,
FTC Act ,
FTC Guidelines ,
Influencers ,
Marketing ,
Misrepresentation ,
Social Media ,
Testimonial Statements
Without a clear social media policy, a business runs the risk of harming its brand and running afoul of regulatory guidelines which limit corporate speech or require certain disclosures. Employees and officers of the company...more