Raymond Panneton

Hendershot Cowart P.C.

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FTC Targeting Dietitians, Social Media Influencers Over Insufficient Disclosures

The Federal Trade Commission (FTC) has been cracking down on social media influencers and dietitian creators related to endorsements and disclosures. It began last November, when the FTC sent warning letters to a dozen...more

2/23/2024 / Disclosure Requirements , Federal Trade Commission (FTC) , FTC Act , FTC Endorsement Guidelines , Health Care Providers , Influencers , Instagram , Online Endorsements , Social Media , TikTok

FTC on Alert for Blurred Influencer Marketing Targeting Teens & Children

One year ago, the Federal Trade Commission (FTC) hosted a workshop titled "Protecting Kids from Stealth Advertising in Digital Media" to address the merging of advertising and content in the digital realm and its impact on...more

10/12/2023 / Content Marketing , Corporate Counsel , Digital Media , Enforcement Actions , Federal Trade Commission (FTC) , Influencers , Marketing , Misleading Impressions , Social Media

FTC Updates Guidelines for Social Media Endorsements

Effective July 26, 2023, the Federal Trade Commission (FTC) adopted revisions to its Guides Concerning Use of Endorsements and Testimonials in Advertising (the "Guides") to reflect the changing media landscape. The guides,...more

9/6/2023 / Advertising , Celebrity Endorsements , Compliance , Conspicuous Publication Rule , Endorsements , False Advertising , Federal Trade Commission (FTC) , FTC Act , FTC Guidelines , Influencers , Marketing , Misrepresentation , Social Media , Testimonial Statements

Crafting an Effective Social Media Policy and Training Program for Employers: Best Practices and Strategies

Without a clear social media policy, a business runs the risk of harming its brand and running afoul of regulatory guidelines which limit corporate speech or require certain disclosures. Employees and officers of the company...more

2/21/2023 / Employer Liability Issues , Equal Employment Opportunity Commission (EEOC) , Federal Trade Commission (FTC) , Food and Drug Administration (FDA) , Health Insurance Portability and Accountability Act (HIPAA) , NLRA , Policies and Procedures , Securities and Exchange Commission (SEC) , Social Media , Training

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