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Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

Omaha: The Xs and Os of Business Development

It’s game time. Rebecca Hnatowski recommends a few plays to add to your marketing & BD playbook this season....more

How to Take Client Service (and Business Growth) to the Next Level in 2023

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

Smart BD for Lawyers During the Holidays? Make Your List, Check It Twice

The holiday season is the time of year when we all reflect on what and whom we are thankful for. We’d be remiss not to include our clients, prospects and referral sources in that group. ...more

Let’s Get Digital: Focusing on Your Online Presence in 2021

While we anxiously await the day when we can once again meet in real life, we need to continue to embrace this virtual world by maximizing our digital presence to drive marketing and business development efforts....more

Marketing Perspective: You Landed the Pitch Meeting; Now What?

Preparation breeds confidence. Here's how to prepare your team for their next pitch meeting....more

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