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Trademark Owners: Be Wary - Part 2!

Expanding on our blog post of January 2, 2024, yet another scam has been brought to our attention—with serious consequences. The signatory of a client was telephoned by the “Federal Trademark Office,” which requested a...more

Surname Refusals - Rarity Alone Will Not Defeat a Refusal To Register

A mark that is “primarily merely a surname” cannot be registered on the Principal Register per Section 2(e)(4) of the Trademark Act, 15 U.S.C. § 1052(e)(4). Even though a surname may be rare, in In re Weale Care, LLC, Serial...more

Marks That Are Opposites Sometimes Attract Refusal of Registration

When considering a likelihood of confusion, one might naturally think a mark is registrable that is an antonym (opposite) of a registered mark. This was not the result in In re Sugar Free Specialties, LLC, Serial No. 90706411...more

Actual Use, Not Preparations For Use, Of A Service Mark Is Necessary For The USPTO To Register It

If you desire to register a service mark asserting use that is preparatory for the rendering of your services, your application will fail in the U.S. Patent and Trademark Office (USPTO). Instead, the services must be actually...more

Thinking of Registering a Service Mark That Primarily Benefits Your Company? Think Again

If you are contemplating registering a service mark that primarily benefits your company and not others, don’t bother; it will be refused registration. This issue was recently addressed by the Trademark Trial and Appeal Board...more

Considering a Common Phrase as a Trademark? Don’t Expect it to be Registrable.

There have been a number of recent Trademark Trial and Appeal Board (TTAB) cases involving phrase marks. In all instances, the phrases have been refused registration not because of descriptiveness or misdescriptiveness of any...more

Is It ‘Anything Goes?’ – The US Expansive View of Trademarks Supports a Wide Variety of ‘Nontraditional Trademarks.’

“Trademark” is broadly defined in Section 45 of the Lanham Act, 15 U.S.C. §1127, as “any word, name, symbol, or device, or any combination thereof” that identifies and distinguishes goods and indicates source. ...more

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