This week, 14 Attorneys General have sued TikTok challenging its practices. If you are a sponsor who currently has a sweepstakes or contest running on TikTok, or if you’re considering one, you may be asking yourself what can...more
10/11/2024
/ Advertising ,
Contests & Promotions ,
Contract Terms ,
Force Majeure Clause ,
Marketing ,
Performance Standards ,
Regulatory Agenda ,
Social Media ,
Sweepstakes ,
Termination Clauses ,
TikTok
This week Donald J. Trump announced that “Back by popular demand” he’s offering his new (Series 4) Trump Digital Trading Cards (NFTs). Being the glutton for punishment that I am, I went to the website to review the offer and...more
Being born and raised in Pennsylvania, let me start by saying that I love Reese Cups – a perfect mix of chocolate and peanut butter that just makes you so happy. And of course, Reese’s should not be sorry that they make you...more
The statistics speak for themselves:
- Influencer marketing in the US is valued at over $16 billion.
- 72% of Gen Z and Millennials follow influencers on social media.
- 89% of marketers intend to increase influencer...more
8/8/2023
/ Advertising ,
Confidentiality Policies ,
Content Marketing ,
Content Publishing ,
E-Commerce ,
FTC Endorsement Guidelines ,
Influencers ,
Liability Insurance ,
Marketing ,
Online Platforms ,
Regulatory Requirements ,
Social Media ,
Terms and Conditions ,
Websites
The 94th Academy Awards might have had dramas you never heard of (subtext COVID), but it wasn’t lacking in drama. When Will smacked Chris, a collective “whoa” rocked the Dolby Theater. The drama intensified when the question...more
When defending Helen Keller from a charge of plagiarism, Mark Twain famously wrote, “substantially all ideas are second-hand.” While it’s possible to come up with a totally new promotion idea, many of our well-known...more
I literally had no idea. None. Until I recently saw that a bill in Oregon failed to pass (for the third time!) which would have prohibited the killing of coyotes in contests for cash or prizes. With the prize going to the...more
I love it when there are new and innovative approaches to sweepstakes. That’s been the genesis and driving force behind sweepstakes promotions since they began. The term “sweepstakes” itself originated in the late 14th...more
“Service to others is the rent you pay for your room here on Earth.” Muhammad Ali -
We are seeing a nation pitching in to flatten the curve and countless unsung heroes on the front lines trying to help those infected by...more
Prop 215 was enacted in California twenty-two years today on November 5, 1996. This law was the first of its kind in the U.S. to legalize medical marijuana use. Since then 30 states have approved medical marijuana use and 9...more
11/5/2018
/ Advertising ,
Contests & Promotions ,
Dispensaries ,
Interstate Commerce ,
Marijuana ,
Marijuana Related Businesses ,
Marketing ,
Medical Marijuana ,
Retailers ,
State and Local Government ,
Sweepstakes
Online videos are powerful marketing tools. We’ve all been there when you watch one video on your phone and suddenly realize you’ve wasted hours watching clips of a dog skateboarding, a step-by-step tutorial on making a...more
Meet Lil’ Miquela. -
She has 1.2 million Instagram followers: She’s modeled such famous brands as Diesel, Versace, Fendi and Chanel. In March, she appeared in a fashion spread in V Magazine as “The Face of New Age...more