Robin Howorka

JD Supra Perspectives

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Thought Leadership & Business Growth – Finding BD Opportunities in Your Firm's Reader Data

Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more

7/12/2024 / Business Development , Business of Law , Content Marketing , Content Strategy , Firm Leadership , LMAMKT , Marketing Perspectives

Marketers & BD Professionals Will Need These Skills as Law Firms Emerge From the COVID-19 Crisis

What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more

5/4/2020 / Business Development , Business of Law , Firm Leadership , Inside Story , Law Firm Partners , LMAMKT , Marketing Perspectives

The Cost (And Missed Opportunity) of Bad Data - GroPro 20/20 Recap

Robin Oliver with a quick recap from this year's GroPro 20/20 conference in New York City....more

6/21/2019 / Business of Law , Firm Leadership , LMAMKT , Marketing Perspectives , Strategic Planning

Want Your Law Firm's Content to Impact Business Development? Do This...

One smart thing to do with reader data if you want your law firm's content efforts to truly impact business development ROI. ...more

11/29/2018 / Business Development , Business of Law , Competitive Intelligence , Content Marketing , Content Strategy , Firm Leadership , LMAMKT , Marketing Perspectives

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