April 9, 2024 | Blog If you’ve got content collecting dust on a digital shelf somewhere in your downloads folder – this article is for you. And if you only have one article you wrote three years ago but it’s still incredibly...more
As technology continually reshapes…everything…law firms are under mounting pressure to adapt. This adaptation is not only necessitated by advancements in technology like A.I., but also by an evolving workforce and, as always,...more
11/29/2023
/ Artificial Intelligence ,
Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Strategy ,
Data Collection ,
Infrastructure ,
Legal Technology ,
Marketing ,
Relationship Development
Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more
11/28/2023
/ Artificial Intelligence ,
Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Data Collection ,
Infrastructure ,
Machine Learning ,
Marketing ,
Relationship Development ,
Thought Leadership ,
Websites
In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to myself while brushing my...more
So you’re thinking about working with a legal marketing agency, but don’t know where to start or what questions to ask?
We put together some of the most frequently asked questions about working with legal marketing...more
Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more
1/24/2023
/ Analytics ,
Artificial Intelligence ,
Automation Systems ,
Books ,
Brand ,
Content Marketing ,
Content Strategy ,
Corporate Strategy ,
Data Collection ,
Data Privacy ,
Environmental Social & Governance (ESG) ,
Google ,
Influencers ,
Interactive Content ,
Marketing ,
Mental Health ,
Online Videos ,
Personal Brands ,
Relationship Development ,
Search Engines ,
Search Rankings ,
TikTok ,
User-Generated Content ,
Website Accessibility ,
Websites
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
1/6/2023
/ Analytics ,
California Consumer Privacy Act (CCPA) ,
CAN-SPAM Act ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
Email ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Operations ,
Legal Technology ,
Marketing ,
Privacy Laws ,
Social Media ,
Website Design ,
Websites
Only 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? Almost no one is leveraging the power of the network, so those who do have a...more
It’s no secret that marketing is a critical component of any successful business. (Can I get an “AMEN”!?) And the most successful marketing leaders are empowered to make great things happen at their firms.
Some law firms...more
When it comes to your career, your personal brand is what sets you apart from the competition. It's how you market yourself to potential clients, and it's what makes you memorable.
LISI COO+CMBDO Robyn Addis gives an...more
Everybody has a personal brand. Including you.
It’s what comes to mind when someone sees your name – in print, at an event, and most especially on LinkedIn.
What does your professional brand say about you? Does your...more
LISI’s All the Things podcast was launched six months ago - and the team thought it would be a good time to discuss what they have learned so far.
While faithful listeners will know that Taryn Elliott (Director of Client...more
On this week’s episode, One More Thing, Taryn Elliott (LISI's Director of Client Success and Marketing) chats with Robyn Addis, (COO+CMBDO). Robyn shares that one thing that she did not get to include on her panel at the 2022...more
Social selling has become an essential part of a modern business development strategy, and LinkedIn is the best place to do it.
For years, by sharing insights and articles relevant to their industry on LinkedIn, people who...more
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent Edison Research study found that one in five Americans has listened to at least one...more
Attorneys are busy. Client demands are constant, and non-billable work like marketing and business development often fall to the wayside. But maximizing your time and being efficient with your marketing is imperative to...more
2021 was, well, quite the year . . . Some of it was good, and some of it was not so good – but we learned a lot.
One of the things we learned a lot about was content. We have big plans for content in 2022, and we covered...more
Budget season is in full swing or possibly even winding down if your firm is ahead of the game. You are likely budgeting for a number of important marketing and business development-focused projects for next year. Is one of...more
12/22/2021
/ Analytics ,
Budgets ,
Business Development ,
Content Strategy ,
Corporate Branding ,
Law Firm Ownership ,
Marketing ,
Software ,
Strategic Planning ,
Website Design ,
Websites
There is something to be said for making a good first impression. From Robyn Addis at LISI, ten tips to make your firm's website count....more