Messi is victorious not only on the football field, but also before the European Courts: the football player’s reputation creates a conceptual difference between MESSI and MASSI which counteracts the visual and phonetic...more
9/29/2020
/ Athletes ,
Court of Justice of the European Union (CJEU) ,
EU ,
Fashion Branding ,
Fashion Design ,
Fashion Industry ,
Intellectual Property Protection ,
Likelihood of Confusion ,
Logos ,
Sports ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks
Judgment of 7 December 2017 in Case T-61/16 – The Coca-Cola Company v. EUIPO / Modern Industrial & Trading Investment Co. Ltd (Mitico)) -
The General Court confirms that actual commercial use of an EUTM application can...more
12/21/2017
/ Brand ,
Coca Cola ,
Commercial Use ,
EU ,
European Union Intellectual Property Office (EUIPO) ,
European Union Trade Mark (EUTM) ,
Intellectual Property Protection ,
Logos ,
Trademark Application ,
Trademark Infringement ,
Trademark Litigation ,
Trademarks