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MarkIt to Market® - September 2019: Perception is Everything: Use of Component Marks in Commerce

When it comes to proving use of marks in commerce, perception by consumers is everything. If consumers perceive a mark as identifying only a particular component or feature of the goods in a specimen, the PTO will likely...more

MarkIt to Market® - September 2019

The September 2019 issue of Sterne Kessler's MarkIt to Market® newsletter discusses a component mark case study, LeBron James' recent trademark application, and the current gTLD sunrise period. In this issue: -...more

MarkIt to Market® - August 2018: #NOPOWER? will.i.am's Hashtag Problems

In a recent precedential decision, the U.S. Trademark Trial and Appeal Board (“Board”) confirmed that a hashtag symbol (#) generally adds little or no source-indicating distinctiveness to a trademark. In this case, rapper...more

MarkIt to Market® - August 2018

The August 2018 issue of Sterne Kessler's MarkIt to Market® newsletter discusses requirements for registering a scent mark, the U.S. Trademark Trial and Appeal Board's confirmation on whether hashtags add distinctiveness to a...more

Ugh (or Ugg?), Another Trademark Dispute

UGG brand boots are a popular fixture on many holiday wish lists, but did you know that the UGG trademark has been the center of a dispute for the past decade? The comfortable sheepskin boots had a long history prior to their...more

Beyond Mere Consent: It's All in the Details

Consent agreements - in which a prior U.S. Patent and Trademark Office (USPTO) rights-holder provides consent to registration of a later-filed trademark - can be an efficient path to registration in situations where the...more

Choosing Owner Entities WISELY

In a recent precedential decision, the TTAB clarified whether a party filing an Opposition is entitled to allege a family of marks as a basis for a Section 2(d) claim when those marks are not all owned by a single legal...more

MarkIt to Market® - October 2016

The October 2016 issue of Sterne Kessler's MarkIt to Market® newsletter provides an update on the Redskins trademark case, discusses a recent TTAB ruling regarding ownership of families of marks, and announces the new gTLD...more

Beyond Black and White

Last month, Federal Express announced that all of its logos moving forward would use the brand's recognizable purple and orange color scheme. Before this change, each division of the company used different colors paired with...more

The Distinctiveness Threshold for Stylization of Descriptive Marks

In a recent TTAB case, the Board considered whether a stylization of a descriptive term supports registration on the Principal Register. The short answer? It depends....more

Saying It YOUR Way, On THEIR Website: Not a Registrable Service

When you create a social media profile on a platform such as Twitter, and engage with other Twitter users, are you creating your own online community? This question was at the heart of the TTAB's recent precedential decision...more

MarkIt to MarketTM - June 2016

The June 2016 issue of Sterne Kessler's MarkIt to MarketTM newsletter discusses the rise in additional specimen requests from the USPTO, examines the TTAB's decision in In re Florists' Transworld Delivery, Inc., and notes...more

Use It or Lose It: IKEA's Trademark Battle in Indonesia

When IKEA opened its first store in Indonesia in late 2014, it wasn't the only IKEA in town. Indonesian furniture company PT Ratania Khatulistiwa registered its IKEA mark (presumably an acronym for Intan Khatulistiwa Esa...more

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