On July 1, California Senate Bill 478 (SB 478) will take effect. Enacted to augment the Consumer Legal Remedies Act’s ban on certain deceptive advertising practices, this measure seeks to address the growing prevalence of...more
As noted in our recent client alert and blog, many legal commentators and those in the business community speculated that the California Department of Justice, Office of the Attorney General would issue guidance on SB 478. On...more
5/31/2024
/ Consumer Protection Laws ,
Disclosure Requirements ,
E-Commerce ,
Effective Date ,
Fees ,
Hidden Fees ,
New Guidance ,
Restaurant Industry ,
Retailers ,
State Attorneys General ,
Unfair Competition Law (UCL)
On Oct. 7, 2023, California Governor Gavin Newsom signed SB 478 into law. When it becomes effective July 1, 2024, the law will amend the California Consumer Legal Remedies Act (CLRA) to generally ban so-called drip pricing...more
3/29/2024
/ Biden Administration ,
Consumer Protection Laws ,
Enforcement ,
Enforcement Priorities ,
Fees ,
Goods or Services ,
Governor Newsom ,
Hidden Fees ,
New Legislation ,
Penalties ,
Statutory Violations