It’s easy to get caught up in client work and forget about one of the most powerful growth tools right in front of you—other lawyers. Stefanie Marrone explains what to do....more
Stefanie Marrone explores why posting on LinkedIn matters for lawyers, addressing common concerns that might be holding you back and providing practical tips to help you get started....more
Stefanie Marrone explains why it has never been more important to be on LinkedIn and understand how it works....more
Stefanie Marrone shares some vital tips to help you become a strong(er) public speaker....more
Stefanie Marrone shares some innovative post ideas to help you create a dynamic social media calendar for your law firm....more
It’s about cutting through the noise, genuinely engaging with your audience and carving out a distinctive space to showcase your firm and its work online. Stefanie Marrone explains....more
To truly leverage the potential of conference connections and insights, it’s important to have a strategic post-conference action plan. Stefanie Marrone explains....more
An engaging and informative alumni newsletter is a crucial component of a law firm’s alumni relations strategy. Stefanie Marrone explains....more
Your online professional presence can significantly influence your career trajectory. LinkedIn, the world’s largest professional network, stands at the forefront of this digital revolution. However, just having a LinkedIn...more
2/16/2024
Stefanie Marrone shares proven strategies for lawyers to build enduring relationships with their clients....more
Stefanie Marrone shares tips for marketers to help support and bolster your thought leaders this year....more
The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI’s data analysis...more
With its many functionalities, LinkedIn is an invaluable asset for law firms and the legal marketers who work at these firms, enabling them to showcase their firm’s expertise, build relationships and gain insights into...more
In a world where legal services are increasingly competitive, many law firms, particularly small and midsized ones, still lean on traditional, ‘small potatoes’ marketing strategies....more
Stefanie Marrone outlines how to craft an effective follow-up that resonates with potential clients, post pitch....more
Strategic content sharing is a powerful, yet often overlooked, technique for generating leads and building relationships. Stefanie Marrone dives in....more
As we embark on a new year, it’s essential to recognize the power of a well-crafted personal brand. It’s not just about making a mark in your industry; it’s about creating a distinct identity that resonates with your...more
For C-suite executives and founders venturing onto LinkedIn, it’s important to remember that the platform is not just a networking site; it’s a powerful stage to solidify your thought leadership and expand your professional...more
Stefanie Marrone shares effective strategies for busy professionals to integrate impactful volunteer work into their lives, tailoring their contributions to match their unique skills, passions and time constraints....more
In crafting a future-proof client engagement strategy, law firms and professional service firms must view each event and sponsorship through the lens of revenue generation, relationship building and reputation enhancement....more
Stefanie Marrone looks at common LinkedIn networking pitfalls – and how to avoid them....more
From Stefanie Marrone, a breakdown of actionable profitability strategies for small to midsize law firms and big law firms, with an emphasis on client service....more
Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more
In an increasingly competitive legal landscape, law firms are recognizing the untapped potential of their alumni networks....more
Understanding the significance of a good comment and mastering the art of crafting one can help differentiate you on LinkedIn. Here’s how....more